The current trend in the camera market is that most people nowadays prefer to splurge on a DSLR shooter. Gone are the days when the compact point-and-shoots were selling like hotcakes while the DSLRs were gathering dust in the shelves.
Nowadays, the exact opposite is what’s happening. People rarely give compact point-and-shoots a second look but instead linger on the display cases containing the bulky DSLRs, and for good reason. With the sudden interest aimed at DSLRs, camera manufacturers took advantage of this and flooded the market with affordable entry-level models thereby giving the masses to snag one of these shooters at a much lower price point.
Not only that, with a DSLR, the possibilities in terms of capturing images are just endless so to speak whereas there seems to be a limiting factor when using a compact point-and-shoot. In fact, the only advantage that I guess a compact point-and-shoot has over a DSLR is its smallish form factor that makes it easier to lug around.
Sony, which recently joined the DSLR wars by coming up with its Alpha line of DSLR shooters, is not entirely giving up on its CyberShot line of compact pint-and-shoots. In fact, with the release of the Sony DSC-J10, the company is again hedging its bets given the fact that their DSLR line did not get the reception it was getting.
To get a better feel of what the Sony DSC-J10 has to offer, read our incisive review of this new baby from Sony.
Design and construction
Typical of a compact point-and-shoot, the Sony DSC-J10 measures 93.6 x 59.4 x 17.3 mm and weighs in at approximately 126 grams. Breaking from the design convention of packing a conservative design, Sony decided that a more futuristic look in the DSC-J10 will give it some sort of an edge.
A quick look at the DSC-J10 reminds you of the bar of soap you used in bathing earlier this morning. This shooter is ideal for you if you want your shooter within easy reach, say for example, in your pocket. The buttons and controls of the DSC-J10 are well laid out so it is easy to reach for the controls.

Key specifications
The DSC-J10 was endowed with a 16.1-megapixel CCD sensor while its lens makes the shooter capable of 4x optical zoom. The zoom lens of the DSC-J10 has a 35 – 140 mm equivalent in 35 mm terms.
In addition to that, the DSC-J10 packs a generous 4GB of onboard storage but sad to say, Sony neglected to put a media card slot into the shooter for purposes of memory expansion. This means that you should always be vigilant in transferring photos to your desktop computer or laptop lest the internal memory of the shooter get all used up and you have no space left to take more pictures.
Since we are already talking about file transfer here, it would be appropriate to mention that the DSC-J10 has a built-in USB arm which enables you to plug the shooter to a USB port in your computer without the need for messy data cables. In addition to that, hooking up the shooter via the USB arm also charges it at the same time.
Display-wise, the DSC-J10 packs a 2.7-inch Clear Photo LCD screen which also acts as the shooter’s viewfinder. As always the case with the CyberShot line, the display on this shooter performs very well indoors as well as outdoors given the screen’s exceptional sunlight legibility.
Performance, image quality and other features
Performance-wise, the DSC-J10 is snappy for a compact point-and-shoot. Its boot-and-shoot time is just a couple of seconds, 2 at most, and you are good to go. The lens and sensor are also quick to focus and in addition the camera being able to handle 1.4 frames per second when switched to Burst mode.
Image quality turned out by the DSC-J10 is rather excellent if you ask me. There is above average color reproduction and pictures taken either in close-up or wide angle have a high level of detail in them. Not only that, great macro shots are made possible with the DSC-J10 with its 1cm minimum focus distance.
The features that this shooter has are common in the CyberShot line of compact point-and-shoots and these include Sweep Panorama, Intelligent Auto Mode, Smile Shutter, Face Detection, In-camera retouching and Easy Shooting Mode among others.
The bottom line
The Sony CyberShot DSC-J10 compact point-and-shoot is one unusual looking shooter and for this alone, it already gets the attention it needs. It turns out images with excellent quality not to mention with high level of detail. It even has that useful USB arm that does away the need for data cables thereby making life easier for you.
Sony CyberShot DSC-J10 Digital Camera Price in the Philippines: Approximately Php 7,500.00
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